I was contracted by GALEWiLL Design (formerly Yellow Brick Road) to design the logo for California’s food stamp program. The logo was meant to symbolize healthy living through a commitment to fruits and vegetables, physical activity, food security, and chronic disease prevention.

I worked with members of their team to design a mark that was both visually abstract, yet symbolic of these qualities. I designed versions of the logo in both Enligsh and Spanish and developed a style guide for its proper usage.

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Here are some of the early versions of the logo that we tested and developed throughout the rebranding process.

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We iterated though multiple names and taglines before settling on CalFresh.
Here’s a peek at some other contenders and how I developed those designs.

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 Collaborators:

GALEWiLL Design ›


 Press:

Fast Company ›

LA Times Blog ›

Governor Schwarzenegger ›